I was the lead designer on this project, running signoff by the creative director when needed.
Locally roasted, the Cambridge Coffee Company let Hanson loose on creating a vibrant, earthy brand, backed up by packaging and stationery for its range of Coffee flavours. They required unique labels and names for each of the four flavour blends, each one representing something unique to the Cambridge/Waipa region. The branding needed an authentic look and feel, with the flexibility of adding roast batch dates and different quantities.
Hanson Creative came up with four awesome labels, each with their own unique colour and iconic illustration, yet cohesive as a complete product range. There's the ever-popular "Karapiro Sunrise", "Kaipaki Swing", "Maungakawa Spring" and "Maungatautari Lookout". The labels proved to be so popular, that the client asked us to create A1 canvases of each label, to hang up in the cafe where the beans are roasted.
Note: Content courtesy of Hanson Creative. See the original post here.
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