Waipa Networks are the Waipa District’s leading power and lines company. They approached Hanson Creative to help them rebrand and reposition them in the market.
As the Senior Graphic Designer, I was given the task of logo and brand design, with supporting materials (ads, brochures and signage) overseen by the Creative Director.
Symbolising energy and power and the teeth of a chainsaw, the logo serves double duty for the company, as they are responsible for the power and lines, and tree maintenance.
The colours are a modern variation of the existing brand, which needed to be maintained.
A clean and slightly more corporate look was sought after. Brand consistency was established through the stationery which includes business cards, letterheads and envelopes.
Informative and graphically styled brochures were redesigned to create an impacting brochure for educating public about the lines services and also trees services.
The new brand was rolled out with an interactive Virtual Smarthome website, which has all been welcomed by the public and brand awareness of the community company has increased tenfold.
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