Label Designs for assorted 10mL oils
Label Designs for assorted 100mL oils
Label Design for coconut oil
Product photography for website hero images
Social Media marketing
Website Design Consulting
Jenna from Oh Natural enlisted my services to help bring her brand to life, after feeling disappointed with the original 60's purple and orange design from a web crowd.
I worked with Jenna, providing web consulting and finding out more about her target market (a very high percentage of NZ women). With this in mind, and some feedback from Jenna, I proposed a branding refresh, an injection of femininity with rose and aqua colours, custom photography for hero sliders, stationery and a social media campagin.
We worked within the existing website structure, as it had been recently updated - the new colours were added and fonts adjusted, instantly giving the site a more appealing look. Jenna received positive feedback from customers, all important to the overall store look and functionality.
For store orders, a flyer with space for a handwritten note to the customer was designed, with handy info on the reverse to review / share / use loyalty points / and social media. A business card in consistent branding was also designed.
With an open creative, to which I pitched the idea of pen sketches of the original flower/plant, with a watercolour panel in theme of the oil's flower or plant. The idea of a drawing in it's natural state before being coloured in, enhances the 'natural' aspect of the products. Putting pen to paper, a series of labels were designed and the finished result is a stunning range of products.
To further enhance the website, custom photographs of actual products were staged and shot, providing variations for the hero image slider and use on social media platforms. These images were styled to use blank space for text on the website, while also looking creative and inspiring to potential buyers.
Oh Natural's 3rd Birthday was celebrated with a fresh branded approach - a series of promo images to use across social media platforms, where competitions, giveaways and promotions were focused on. I designed attention grabbing, colourful images that stood out on social media feeds, and the responses (likes, shares, competition entires, sales etc) were incredible and gave excellent exposure to the brand. An example post from Oh Natural's Facebook is shown with some of the other promo images.
Jenna stocks some fantastic products on her store, check out Oh Natural here.
"You are amazing! Thank you soooo much for taking the time to do all this! I couldn't agree more with you on everything, and like the new colours too! Thanks so much Natalie, you did a great job!"
– Jenna Mullinger.
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