- PROJECT CASE STUDY -
Cornerstone Developments
Rocketspark Website
Brand Design
Vehicle Signage
Stationery & Print Promo Items
Web Re-Design & Branding
Cornerstone Developments is a small yet powerful property developing business based in Hamilton. They've been running for over 15 years and have Hamilton's property market humming with new builds.
While Mike's business was humming, the website was slowing things down and in dire need of a reno. A little bit more everything: more flexibility, more updates and more responsiveness.
The Website
With property market moving at all kinds of speed, usually rather fast, information for sales needs to be updated regularly. Something that the office team could do - and it was doable with the content managed system Rocketspark is built with. The system makes admin life a lot easier for the office team, without the fear of damaging a major code block or five, in a previous system.
Plus, with the built in responsive settings that adapt to mobile devices, there was no need for hours spent revising mobile layouts! From a designer's point of view, having just the right amount of control to fine tune mobile layouts really is a key feature.
Bold, dark and beautiful, this website stands out in a sea of other blue and red businesses. With a hint of technical features, it shows detail without being loud. And, as a property developer, that's just what the boss ordered.
The Logo
The Logo has been around circa 2014-15, and it still works today. An original logo was created around late 1999 - early 2000, and has seen a major overhaul since then! The iconic green and black represent our kiwi nation as well as set the tone for the branding. By keeping the logo, the rest of the brand, in particular the website, can move with changing times.
Branding & other elements
The branding is bold, attracts attention, is unique within its industry and fits Mike and his Cornerstone Developments down to a tee.
With a brand design set in place, there needed to be a strong presence on site. Vehicles have been signwritten, large site signs are in place on every worksite, and all paperwork has letterhead or a custom designed document for a professional finish.
"Starting up a new marketing strategy to improve my business, I found myself needing a detailed website, with logo, matching brochures, advertising signs and the like.
I had no hesitation in approaching Natalie for this complex task. Natalie was very professional, and confidently produced an exceptional website, that has exceeded all my expectations. To date the website has been very successful, and we are receiving constant comments on the ease of the using the site, and how functional and effective it is. I would recommend her to anybody after the ultimate in design solutions." – Mike Callagher.
